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Top 5 creative tips to remember when designing a leaflet for your event

When it comes to impactful marketing material for any kind of business, a leaflet can be a versatile and cost efficient way of delivering your business’s key messages and branded identity across to current and potential clients. It’s a time-old method of advertising, as old as the printing press itself, but has lasted throughout the ages because of how wonderfully effective it can be. However, as times and technology moves on, so does the need to upgrade and innovate how you produce a professional and high-impact leaflet.

We’ve drawn together our knowledge and experience of years of leaflet printing London wide, to give you a condensed but profound top 5 key things to remember when you are designing and creating leaflets for your events or business. Whatever distribution method you choose to use, direct mail, hand distributed or using the avenues of local community forums, these tips will undoubtedly help you get the most out of your leaflet printing designs.

1.    Use space fully but wisely

We cannot stress enough the importance of understanding the whole space that a leaflet provides and how it should be used to deliver key messages in appropriately placed ways. It can often be tempting to get the ‘most’ out of the space available and cramming it full of text and imagery that you think showcases your business. But if this is too busy and fussy it can be terribly off putting and ‘loud’ for the consumer or indeed confusing to read and understand. Equally it is important to use the space as a whole and not concentrate on the centre or one side of it, leaving the rest blank and uninteresting. Treat it as you would a room that needs furnishing, which needs a focal point but functional elements all around.

2.    A Picture really can tell a thousand words

Whilst text can be a great way to give your potential customers important information about your event, products or services, mixing it up with effective imagery is really important. However, any photo’s or images being used should be of a high quality definition and composition to make it look professional. A well-crafted and placed image can speak volumes about a business.

leaflets design for marketing

3.    Legible and clear is the key to confidence

Effective text takes in to consideration the habits and psychology of the reader, and this can vary depending on what the format is and who the audience is. With a leaflet, you want to grab attention quickly and portray information concisely and promptly without fuss and confusion. You also want to engender confidence in the reader that your business or event is professional and something that they want to invest their time and money in. Part of doing this successful is the formatting of the text, so light text on light background can be hard to read and easy to fade, whereas dark text on a light background or light text on a dark background works much better and is better for people with visual impairment too. Similarly the size of font is important, with small text being hard to read. The other element is the sentence structure. Short, snappy and attention grabbing sentences, such as ‘sale now on’ or ‘one day only’ or ‘up to 30% off’

4.    A Call to Action

Having a direct and high impact call to action can turn a leaflet from a piece of information in to a profit. If your leaflet asks customers to bring it along to your retail outlet for discount eligibility or entrance to a private sale or for an extra freebie, it can be a great way to guarantee custom from your marketing. A call to action does not have to be to bring physical customer presence it can also be a call to direct them to your website, your phone app, your social network site or email address. However, you choose to do it, it can be a great way of measuring the impact of your leaflet.

5.    Print Quality

Whilst the quality of text and imagery is vital, to ensure that the end product benefits from their quality ultimately the top tip is ensuring good print quality. The look and physical feel of the leaflet should exude professional quality printing, and will inevitably say the same about your business. The durability and reliability of the leaflet relies on the paper quality; both thickness and finish. Thickness can start from 100gsm and the finish quality can be matt, silk or a luxury paper such as a hammered or textured cartridge paper. If you are designing your leaflet yourself it may also benefit you to save it in CYMK.