Things You Should Consider Before Designing Your Outdoor Banners

Outdoor banners are becoming increasingly popular – after all, what better way is there to get word out and about regarding a product or service than to highlight it loud and clear in a city or town for all to see?  While the internet has done leaps and bounds for advertising and promotion in recent years, it’s important to remember that plenty of trade still rolls in from word of mouth and visual advertising outside of the World Wide Web – which makes it all the more reason to take advantage of our superb banner printing service!

However, before you do opt for PVC banner printing with Vital Concept print, there are a few things you need to bear in mind when it comes to the design and look of your finished banner.  After all, while we offer superb printing quality and a wide range of sizes and options for your outdoor banners and marketing, it’s ultimately you and/or your marketing team who is responsible for getting the ideas down and a design that looks superb!

Firstly, make sure you know your sizes and dimensions.  Designing or creating a look or feel for a banner that’s ten times too small for the size of print your request will end up looking extremely stretched – and extremely unprofessional!  Depending upon the software you use to design your marketing display, make sure you have your dimensions correct and design your banner as is – how you want outdoor banners to look stretched out across a marquee or displayed on a wall.  PVC banner printing and banner printing in general can only do so much if the design isn’t up to scratch.

Secondly, make sure your design is outdoors-ready before opting for banner printing – that is, fill the space and pick colours that stand out, but not so much that it repels your prospective audience.  A completely white banner will be subject to potential vandalism and a garish design will likely put many people off.  If you’re not sure what looks good for your business and ethos, ask a graphic designer or someone who has a good eye for visual design!  Some outdoor banners will look better indoors, too!

Finally, and most importantly, check out the competition – do your research!  What do successful outdoor banners look like?  How has your nearest rival advertised their products and/or business?  Should you do the same?  Is there anything you could do to improve on their banner printing techniques?  It’s all about looking at the market and the competition.  Do your homework before you commit to a plan, or before you consult anyone about PVC banner printing!

For fantastic outdoor banners printed with quality facilities and at a size and ratio that makes your brand stand out from the crowd, why not get in touch today and see what we can do for you?  We are specialised in banner printing of various types and sizes, especially PVC banner printing – have a look and see what works best for you!