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Top tips: How to design a business card that will leave an impression

It’s a classic piece of business stationary that can discreetly be secreted in to your customers hand or theatrically presented to your potential clients – it’s the age old business card. Timeless and effective, the business card always has a place with any business professional. But with so many DIY business card making booths and software out there it’s easy to produce a run of the mill business card that may not get a second glance or may just end up as a temporary drinks coaster. So that’s why we are taking our expertise from having provided business card printing London wide for many years and for so many businesses successfully and using this to give you our top tips on to design a business card that will most certainly leave a lasting impression.

Design Business card

1. Use good basic design principles It’s easy to forget that because a business card is just a small piece of card, that it is still a viable piece of designed marketing printed material. So the same core principles of design apply here too. Keeping your main copy at least 5mm from the (trickier than other printed matter but just as important), using good imagery that is of quality resolution, make the text simple to ensure it is not fussy or illegible. Use colour to create effect but use it wisely.

2. Be creative – even with the constraints One of the most obvious constraints of design when it comes to business cards, is the size. But this can really be an opportunity to get creative. Start with your key information – typically your name and contact details - and position it strategically. Then be creative with the available space.

3. Use a bleed as specified by your printer It’s a common mistake that people make when designing marketing materials, but not checking bleed specifications is a frequent mistake when producing business cards. We advise 3mm but it can be 5mm. As well as bleed, another tip is to avoid using a straightforward border as any misalignment will easily show up if the card is not cut perfectly.

4. Use of special finishes Many business cards these days use unique special finishes such as foil blocking, spot UV or the use of metallic inks. Whilst we know they can be expensive, they are certainly worth the investment if what you want is a tactile memorable and visually impressive finish. Its certainly worth asking a printing specialist for what they offer and don’t be afraid to shop about to see what other printing companies can provide.

5. Use of die-cutting This increasingly popular quirky technique uses die-cutting techniques to create a cut-out effect. This can either be to change the shape of the card by cutting around the edges or to cut into the centre for a very unique and funky finish.

6. Use of unusual materials We know they’re called business cards but they don’t have to be produced on card. Lots of creative business are thinking outside of the box and choosing unusual materials. We often see companies printing on to wood, slate metals or plastics as well as even edible goods!

7. Be more than just a business card Consider your business card as more than just a piece of card – it could also have a function. It could be a book mark, a storage packet or a travel card holder.

8. Check your artwork Our last tip is one that we cannot stress enough the importance of. Check through your artwork before you commit to print - and if need be double check. Making sure your card design is set well and that the text has been proofed is very important to ensure that the end result is professional.