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Creating a Great Headline for Your Flyer, Leaflet or Brochure

You could have the snazziest, most eye-catching look around for your promotional material – but when it comes to sealing the deal on making sure you convert people into customers, you are also going to need to think about the language you use.  Flyer printing can only be as good as the designs and language submitted – and as any firms offering brochure printing London and beyond will tell you, you’re going to need to focus on your words as much you are your visual aspect.  Therefore, let’s take a quick look at a few ways you can really make a headline stand out.

Headline for Your Flyer

Consider the sorts of headlines that stand out to you – they appeal to you directly by offering you a solution to a problem you didn’t know you had!  Focus on the ‘how’ when creating a killer headline – offer a solution through a ‘how to’, or ask a question directly.  For example – if you’re aiming to appeal to a certain audience looking to purchase fashionable shoes, you could ask ‘Are you looking for affordable, top branded footwear?’ – or similar.  You need to try and appeal to your prospective customers on a personal level – as if you are speaking to them directly, and are offering them a lucrative and affordable solution that’s easy to come by.

You should also really consider focusing on offers during all aspects of flyer printing.  Once again, as firms that provide brochure printing London and elsewhere will readily advise, you are going to need to give your customers more than a simple incentive to sign up or to learn more.  What makes you worthy of their time and money?  Why not use your headline to showcase a deal or welcome offer – something as simple as ‘Get 50% off stunning footwear labels’ – before going into more detail (though not too much to clog the flyer) a little further down.  You need to catch the eye with words such as ‘free’ or ‘new’, too.  These are catch words that play very well in print advertising – meaning you’d do well to introduce a few from your headline onwards.

There’s no exact science to creating the perfect brochure – but before you submit anything to VC Print for flyer printing, consider your headlines and your text – as well as the visual appeal of your advertising material.  We’ll do the rest!